ChowNow Partners Landing Page
I created ChowNow’s partners landing page offers information about a company's reputable partnerships within its ecosystem. The goal was to have restaurant clients connect with at least one or more partners as easily as possible.
Result: There was a 10% increase in partner inquiries from restaurant clients.
See Partners Page for full experience.
My role
Lead designer
Stakeholders
Marketing team
Team
Web developer, Producer, Design Director
Year
2024
The Challenge
The main challenge was designing partner cards where the initial design from marketing overwhelmed users with excessive animations. I researched best practices and proposed updating the cards from flippable to clickable. This was a cleaner, more focused experience.
When a restaurant owner identifies a potential partner, they can click on the card to reveal a brief overview of the partner. A clearly visible 'Learn More' call-to-action allows them to explore further partnership opportunities.
Developed a secondary landing page to communicate more details about the partner. And some partners offer special deals to restaurant owners indicated in a green tag on the card. The page clearly outlines the offer details and participation process, guiding users to sign up for a demo before formalizing their partnership with the provider.
Takeaway & Result
Presenting well-researched alternatives helps stakeholders make informed decisions that balance UX and business goals.
The alignment between me and the stakeholders led to a 10% increase in partner inquiries.
See Partners Page for full experience.